Founded by Carolyn Denham and Roderick Field in 2010 with the intention of bringing style and purpose to the overlooked world of sewing. They deliberately put style to work in their presentation and packaging, as language to attract the very people that had hitherto overlooked sewing. So, too, they sought to include the steadfast makers and menders who had never abandoned the lost art. Their purpose? Offer a viable, wearable alternative to the increasingly indistinguishable options of the high street.